Website construction by a certified Magento programmer

The Magento system (from Adobe in its latest version is called Magento 2 - Magento 2) is the most advanced Open Source website building system for e-commerce uses, primarily - setting up a virtual store for selling products online.

There are countless solutions for setting up a dedicated virtual store (different from starting to sell in an existing store such as Walmart or Amazon), when choosing the right solution for our business we must place the size of our store according to one of the following categories:

• Small virtual store (catalog of up to 1000 products)
• Normal virtual store (catalog of up to 10,000 products)
• Medium virtual store (catalog of over 10,000 and up to 100,000 products)
• A large virtual store (a catalog of over half a million products)

While there are a variety of relevant systems for setting up a small or regular virtual store, the most high-quality and modular of which is the WordPress WooCommerce system (alongside non-open source solutions such as Shopify), when we set up a medium or large virtual store, we found that there is no open source solution (which allows independent installation on a server and complete modifications due to the full access to the core code of the system) which enables efficient and high-quality work that produces a final result of a sales site that loads quickly.

It should be added that today almost all systems, whether open source or closed source, will find it very difficult to deal with an extremely large inventory (tens, hundreds or even millions of products) and the disappointing result will often be a virtual store that fails to load quickly with the surfers, that the catalog displays the products slowly Horrible and the processes on the site work partially or don't work at all.

The Magento system, and the more advanced versions of Magento 2, were built especially with thought and architectural design (Architecture Design) intended for factories, warehouses, stores with a lot of products and with a special focus on working on a huge inventory.

Why is the Magento 2 system considered the best virtual store in the world?

While normal website building systems are not built to handle a large amount of products or are not built to contain complex data relevant to sales and e-commerce (inventory management, suppliers, taxes, invoices, etc.), the system that is built and designed for e-commerce allows the establishment of a small or normal virtual store and does not Stretch their boundaries to adapt to medium or large stores.

The Magento system makes it possible in a very easy and friendly way to divide the load of loading the website and displaying the product catalog and split the system in a structured way into several different servers (so that the images of the products will be loaded from one server, compared to the information about the products that will be loaded from another server) so that when the website is presented to the end user, the loading is fast and immediate Because the different elements are loaded simultaneously and not one after the other.

Magento programming by a certified Magento programmer - maintenance of existing Magento sites

The Adobe company offers several routes to obtain a certification for Magento programmers and consultants according to several categories:

• Magento 2 certified expert consultant
• Certified Magento 2 programmer - Front End
• Expert Magento 2 programmer certification 
• There are other options for obtaining a certified Magento 2 programmer certificate

The Duran company employs a number of programmers who are certified by Gento according to the various certifications. If there is a project with a unique character and tone, we may also use a certified Magento freelancer programmer, but only if he has enough experience and is a certified Magento 2 freelancer (Magento 1 is a very old version and the plugin market is no longer supported by Adobe or Updated by the community - therefore it is not recommended to work with Magento 1 but only with Magento 2, as well as with certified Magento 1 freelancers).

Organic SEO promotion for Magento sites 2

The Magento 2 system does not come with built-in SEO capabilities, and only teams that are experienced in working with in-depth programming for the Magento system in coordination with an SEO company that specializes in the organic promotion of Magento 1 or 2 websites.

Excessive use of external plugins is not recommended (not only when working with the Magento system but also when working with the WordPress system, the recommendation is to minimize the use of external plugins where you can independently program the required plugin) and can cause a significant slowdown in the website's loading speed and its performance. Also, heavy use of plugins (plugins) causes compatibility problems when the Magento 2 system needs to be updated with the periodic versions that are released. The store system can be set up so that the product templates, the search filters and the internal site map contain the important values ​​and the necessary information in order for the search engines to scan the site and place it in the appropriate results.

The Duran company has a lot of experience in setting up websites and setting up virtual stores, especially working on the Magento 2 system and promoting e-commerce websites built on Magento 2 - Magento SEO

Magento 2 system components - Magento 2 features

Marketing tools, promotions and conversion tools

• Related, selling and cross-selling products
• Promotional pricing in the catalog with the option to limit to stores, categories or products
• Flexible coupons (pricing rules) with the ability to limit to stores, customer groups, time period, products and categories
• Create a set of unique coupon codes for each sale and export the list of codes for offline distribution, email, newsletters and more.
• Easily manage and monitor the use of coupons and create detailed reports
• Multi-tiered pricing for quantity discounts
• Minimum Advertiser Price (MAP)
• Product packages
• Recently viewed and product comparison
• Promotional tool
• Shipping options (free / costs)
• WhishList features for customers

Magento site management 2

• Control multiple websites and stores from one admin panel with the ability to share as much or as little information as needed
• System roles and users Permission Administrator permission
• Support for multiple languages ​​and currencies. A web services API for easy integration between BrainPack and Magento 2.
• Batch import and export of catalog and customer information
• Content management system for information and landing pages
• Tax rates for location, product type or customer group (ie wholesale vs. retail)
• CAPTCHA functions

Catalog management

• Simple products to define (e.g. size, color, etc.), packages and groups
• Unlimited product features
• Feature sets for quick product creation of different item types
• Inventory management, minimum and maximum quantities =
• Batch updates to products in the admin panel
• Image resizing and watermarking automatically
• RSS feed for low stock alerts

Navigation between products and categories

• Layer / face navigation to filter products in categories and search results
• Filter products by price and display a price range based on even additions or by a similar number of products in each range
• Static blocking tool for creating category landing pages
• You can set up a search with automatically suggested terms
• Breadcrumbs
• Multiple images per product
• Ability to zoom in on a product image
• Related products and high selling
• Availability in stock
  

Checkout, shopping cart, payment and delivery

• Guest cashier and payment with an account for use in the address book
• Possibility to create an account at the beginning of the payment
• Shopping cart reserved
• Shopping cart with tax and shipping estimates
• Combination with several payment gateways
• Accept cheques/money/wire orders
• Additional payment plugins available through Magento Connect
• "Bill later" as a payment option
• Combining delivery with label printing - presentation, editing, label printing for all major suppliers
• Integrate real-time shipping rates from the following sources: UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
• Option to specify authorized and non-authorized destination countries
• Table rates for weight, subtotal, target and number of items
• Tracking orders on the site from customer accounts

Order management

• Display, edit, create and fulfill orders from the management panel
• Create invoice, shipments and credit payments in one or multiple orders, to enable split fulfillment
• Assisted Shopping – Customer service representatives and other admin users are able to manage products and coupons in customers' shopping carts and wish lists through the admin panel.
• Custom Order Status – Order tracking is easier than ever with customizable order statuses easily assigned to order countries. A predefined list of order statuses (e.g. new, processing, payment review, completed) represents the order workflow. Order status is assigned as a subcategory of the order status (e.g. Canceled, Completed, Rejected)
• Create reorders for customers from the admin panel
• Email notifications about orders

Customer accounts

• Account dashboard
• Address book with unlimited addresses
• A wish list with the ability to add comments
• Order status and history
• Orders recalculated
• Recently ordered items
• Default billing and shipping addresses
• Email or send an RSS feed of lists

International support

• Localization support, multiple currencies and tax rates
• Support for bold characters and right-to-left text
• A list of allowed countries can be defined for:
• • website registration
  • Destination addresses for delivery with the option to specify by delivery method
  • Billing addresses with the option to set by payment method

• EU VAT ID verification simplifies the tax collection process by automatically applying the correct tax rules according to VAT customer groups
• EU Cookie Notice simplifies the compliance process of the EU Privacy and Electronic Communications Directive by displaying an opt-in notice at the top of the store

Analytics and reporting

• Dashboard to manage an overview of the reports
• sales report
• report no
• Abandoned shopping cart report
• The most viewed products report
• Best Buys Report
• Low inventory report

Magento marketing and online advertising and promotion options

Specializing in advertising and marketing online stores (Ecommerce) is specific to sales-focused promotion. In Magento marketing campaigns, we first need to decide which platforms are the most worthwhile to market and promote, and then install the components required to effectively measure the advertising channels. Website promotion, advertising on Google Shopping, advertising on social networks and promotion on partner networks are some of the options for effective marketing of a Magento website and sales website in general. Effective and focused advertising for your target audience, if managed correctly, will lead to profitability. Contact us today and we can check together how to promote your Magento store and produce campaigns with a high economic return (ROI) for you.